Tour Wrap Up. Seventeen.com promo.
Mon Nov 30, 2009 4:21 pm
Shot by Liz Levacy @ Warehouse Live, Houston, TX.
Hey guys. While out w/ Say Anything, I was scolded nearly at every show for infrequent posting here in Trolleywood. I secretly relished such thrashings and sit corrected.
Yes, Twitter has magical relational marketing powers. Updates were frequent on our recent tour... retweets, mentions... all exponential, immeasurable... viral traction - unparalleled. I had endless communications with fans there. BUT... it also seems cheap. Fast food. We/I are most assuredly not 'over' Trolleywood. Impossible. I'm too much a word hog and I suck at editing; plus, I'm especially vulnerable to the temptations in this wordy-world. "I found the wood. I un-found the wood." Trolley's still drive. Sorry for letting you down. Next tour - real images. I'll get my Nikon fixed!
Another by Chris Phelps at the Fillmore at Irving Plaza
It was a great tour Some of you might have the idea in your head that we were on another one of those mismatched expositions where Punk Rock snuffs out eis-vibe. Nope. There might have been a few moments where feelings of self-doubt, but overwhelmingly - encouraging.
The 2nd leg of the tour proved to be even more positive than the 1st - possibly because Miniature Tigers opened up hearts by firing a happy gun on the audience. Don't get me wrong... we loved Moving Mountains (1st leg openers); very explosions in the sky only heavier with melody and some screaming. On those shows, Eisley came off as odd man out (girls, poppy, vibey/indie). As a prelude to an indie-power-pop-punk storm, it wasn't as successful in my opinion; i might be wrong. However, Mini-Tigers turned the happy meter up to eleven from the opening strum to the Coyote close. Who'd have ever imagined that Eisley would be the heavier of the indie-ish bands on this bill.
Bottom line, the tour was a huge success, it was fun, SA fans were cool, polite, looked strikingly similar to Eisley fans (fashionable, hoodies, harmless) and many converted as evidence by a large number of old CD sales ("so... which one of these do I buy?"). Numerous tweets: "Say Anything and Eisley were amazing". Also, we sold nearly all of our Fire Kite ep's... freaked WB out. Pooey 
btw - you guys who pre-ordered during the last few shows (we ran out) will get them soon. I just have to get my eyes back and get them mailed. We just got the last few hundred from some warehouse.
Also - worth mentioning. Being main support on a near sell-out tour in this market was super good. I heard about some big name tours were canceled because of ticket sales. Very thankful. Thankful to you guys who made Eisley the right choice for a main support act. Because of you, we pulled weight, made the difference. Thank you.
Another great shot by Chris Phelps at the Fillmore at Irving Plaza
Seventeen Magazine
Just confirmed a Seventeen magazine (largest monthly print teen magazine in the U.S. with 2 million circ) piece for Eisley which will run in Seventeen's Promotional issue (on stands December 15th thru May) as well as online.
In the issue Eisley will be featured in 1 one page promo (with 5-10 other artists) for a 10,000 song download giveaway, which will be hosted online. There will be a picture of the band in book, the title of the song, and then a few lines about why readers should listen to this song. This will direct readers to Seventeen.com - which will link to the Eisley track.
So we built a static page - a microsite - to host the download track. Sorta cool from a business and marketing standpoint since this is one of the only promos Seventeen offers with full data capture of their readers; it's non-editorial... not ad-based. In addition to the print and online feature, Seventeen will promote this all over the place - on the homepage, in their newsletters... blah, blah.
If anyone thinks it's an awkward connection, pls understand... I said yes to this because Seventeen is tying the band to the music. It's infused. Inseparable. It's about the download.
In general though, I just see lately that Teenage girls are ruling the world. NO, we're not going after them. This came to us... and it's good timing. People are into cool girl bands these days. Sure - Tweens are down w/ Jo-Bro and Miley C but I'm hoping that most of their demo are highschoolers and are into credible music, fashion, art, etc ... and thus - hopefully Eisley.
We picked "Ambulance" simply because of the strong reaction we've had to the song from you guys.
Prelude to tomorrow
This is the bigger topic. I wrote it... oh sure... i wrote it; but then i hacked it out with a carving knife. Soon. I can't see right now. I have a big gnarly patch over one eye (had surgery early this morning on it) and my other one see's hunks of dark blurry shapes... fractures of light and double dogs and tri-oval egg-shapes for single traffic lights. I get it dremmeled out Wednesday morning. If all goes ok w/ check-up tomorrow, my wonderful wife - Kim, will drive us home from Beaumont Thursday night... She's been leading me around by the hand as i stumble in darkness. What a great woman I found. She keeps saying - "what if you can see good and then i don't look so good... i got old or something..." That's when i slugged her in the gut and said, "that's ONE... now don't make me do it again". :-0
ok... well, SEE you (i hope)
bd
p.s. We have a private Christmas party to play for people back here on Saturday. Don't even think about it. 
p.s.s. Come to a http://www.myspace.com/brewtones show Friday night if you live in Tyler and want to hang out/have fun!
p.s.s.s. We might do a one off show in Louisiana in mid January. Will keep u posted.
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