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forumlurker
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heres a suggestion: sell a version of eisley concert tickets that would allow the buyer to have a copy of room noises along with the ticket.

This is what prince did on his recent tour, and it ensured that sales of his latest cd remained high. (i'm sure it went platinum)

you can add an incentive for people to buy the ticket that comes with the cd by charging a little less for the cd than they would have to pay for if they went to say, wal mart. (maybe 8 or 10 + cost of ticket)

Another reason to do this is that, lets say someone goes to see reggie / Nfg / eisley. They impulse buy a ticket that comes with room noises. Even if they don't like eisley that day, since they bought the cd anyway, they'll listen to it, and it grows on them. voilà, you have a repeat concert goer.
Joined: 08 Feb 2005 | Posts: 263 | 
Last edited by forumlurker on Fri Apr 08, 2005 3:38 pm; edited 1 time in total
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cmo
Sea Post King


I don't really know much about this markety idea you suggested, but so far I think it sounds alright. but I don't know... but sounds pretty awesome to me, cause I LOVE EISLEY!

have a good day
God bless,

Christie Olson

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I don't know if this is constitutional or well in simpliar words if I can do this.. but I'm gonna try. ok I LOVE EISLEY and... they love me.. hahaha ok don't ask. but yay three cheers for EISLEY and ALL that is HAPPY!
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holland, 2005
Sea Post King


forumlurker wrote:
heres a suggestion: sell a version of eisley concert tickets that would allow the buyer to have a copy of room noises along with the ticket.

This is what prince did on his recent tour, and it ensured that sales of his latest cd remained high. (i'm sure it went platinum)

you can add an incentive for people to buy the ticket that comes with the cd by charging a little less for the cd than they would have to pay for if they went to say, wal mart. (maybe 8 or 10 + cost of ticket)

Another reason to do this is that, lets say someone goes to see reggie / Nfg / eisley. They impulse buy a ticket that comes with room noises. Even if they don't like eisley that day, since they bought the cd anyway, they'll listen to it, and it grows on them. wah-lah, you have a repeat concert goer.


Do you mean voilà for 'wah-lah'?

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brian_nguyen
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forumlurker wrote:
heres a suggestion: sell a version of eisley concert tickets that would allow the buyer to have a copy of room noises along with the ticket.

This is what prince did on his recent tour, and it ensured that sales of his latest cd remained high. (i'm sure it went platinum)

you can add an incentive for people to buy the ticket that comes with the cd by charging a little less for the cd than they would have to pay for if they went to say, wal mart. (maybe 8 or 10 + cost of ticket)

Another reason to do this is that, lets say someone goes to see reggie / Nfg / eisley. They impulse buy a ticket that comes with room noises. Even if they don't like eisley that day, since they bought the cd anyway, they'll listen to it, and it grows on them. wah-lah, you have a repeat concert goer.

There are several major differences between Eisley and Prince... For one, Prince already had a huge following and a huge name...

Unless you've been living in a cave, or were born right after when he was big... you would know who Prince is... even if it was just from SNL skits...

Second of all... $8 - $10 is, well, not that cheap to begin with... Most albums on iTunes go for $9.99 USD (and teehee... $9.99 CAD, which is like $8 US Razz). Now, I have no clue what the cost of booking all these venues are, or the cost they spent in recording, marketing, distribution and etc. for Room Noises... but discounting will cut into margins (whatever little margin there is)... and since they are signed to Warner... I'm not sure how aggressive or conservative of a plan they would like to pursue for a new band.

But frankly... would you go see any band just because the tickets were cheap? Heck no...I wouldn't. You wouldn't catch me at a Britney concert even if the tickets were $1 and you could save 50% off for her new CD... It's not just money, but it's time... time that might be better spent enjoying something else. If it was all about price... you wouldn't see 20,000 people at her concerts who paid a ridiculous $80 price tag for a seat somewhere way in the back.

IMO, a more conservative approach (less risky) would be sort of the Indie approach... Word of mouth... a really enthusiastic fan base that helps spread the music... play the album in the car when your driving your pal home... tell your buddy "oh, dang, this CD is so good, wanna listen?"... or wow... I love that shirt your wearing, what is it? "Eisley... a really good band... you should check em out".

If they like the music enough... They will buy the CD. If they like it even more... they'd go to the show live.

You might have heard (or not heard) of The Arcade Fire... indie band from good ol Montreal... they're selling out shows that even artists with huge recording companies them behind couldn't...

If the music is good (and as in good, I mean... HOLY COW... I've played this 100 times already and I still love it good). They will come.

-- But it really depends... the music industry is just that, a business... Whatever path they choose to take is their choice to make. Let the music do the selling, or let the discounted pricing, 2-for-1 deals sell the music...
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Last edited by brian_nguyen on Fri Apr 08, 2005 3:43 pm; edited 2 times in total
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Lantz
Vintage Newbie


holland, 2005 wrote:
forumlurker wrote:
heres a suggestion: sell a version of eisley concert tickets that would allow the buyer to have a copy of room noises along with the ticket.

This is what prince did on his recent tour, and it ensured that sales of his latest cd remained high. (i'm sure it went platinum)

you can add an incentive for people to buy the ticket that comes with the cd by charging a little less for the cd than they would have to pay for if they went to say, wal mart. (maybe 8 or 10 + cost of ticket)

Another reason to do this is that, lets say someone goes to see reggie / Nfg / eisley. They impulse buy a ticket that comes with room noises. Even if they don't like eisley that day, since they bought the cd anyway, they'll listen to it, and it grows on them. wah-lah, you have a repeat concert goer.


Do you mean voilà for 'wah-lah'?


Hes just using the Americanized term.

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forumlurker
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hmm, i can see where you're getting at....

of course you're right eisley /prince are way different, but personally if it was between a regular price ticket and a ticket +$8 to 10 dollars that comes with a cd, i'd go for the second if i didn't have room noises already.

I'd buy the cd and go to thier concerts anyway cause i love the band, but this way I don't have to make a second trip to walmart for it, not everyone uses itunes, etc.
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brian_nguyen
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forumlurker wrote:
hmm, i can see where you're getting at....

of course you're right eisley /prince are way different, but personally if it was between a regular price ticket and a ticket +$8 to 10 dollars that comes with a cd, i'd go for the second if i didn't have room noises already.

I'd buy the cd and go to thier concerts anyway cause i love the band, but this way I don't have to make a second trip to walmart for it, not everyone uses itunes, etc.

If I was presented with the choice... I would probably go with the second option too... (if I already didn't have Room Noises)... but they would have to have heard some Eisley already or have been dragged by their best friend to even go to the show to start off with.

As for the iTunes comment... I only presented that because, well... a lot of people consider CD prices to be TOO HIGH, and even iTunes albums to be too high... (there are still people who download off of P2P networks).

But yeah... don't take any of my criticism personally...
Eisley probably wants their fans to help them come up with neato ideas to spread Eisley goodness around.
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Admiral79
Lost at Forum


I think the whole theory is flawed as well. And truthfully, I'm not sure what exactly you're saying. If they buy a ticket they get a free cd? I guess they'd get a coupon for a free cd to redeem? Because, obviously it they wouldn't be able to get the cd from a place like ticketmaster.

I think they way they are doing things now is pretty good. The cd is cheap enough (about concert standard for an opening band $10) that new fans are willing to buy it. I think it might be even better if they dropped it to $7, but I'm sure there have been studies on cd sales at concerts so I'm guessing the label knows what they're doing.

I have 2 pretty great ideas that I think would work better:

1. I think they should have promotional cds that contain 4 songs off the album that they have street teamers hand out to people after the show. That way anyone who wanted to buy a cd will before the concert is over and the ones who didn't could get the promo cd after. This alone would help spread Eisley's music and if they liked it enough, they'd go buy the album.

2. It would also be nice if with every ticket that was sold on the NFG tour the customer got something that they could go to the Eisley.com site and download some of the songs for free. Say a special code they could enter. This provides the same benefit as the promo cds. The people get a taste and will be more willing to buy the album. I think this would be a really cool idea. I've gone to several concerts where I wanted to here some of the opening/other bands songs. It would have been nice to be able to download some of the other bands songs for free.
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brian_nguyen
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Admiral79 wrote:

2. It would also be nice if with every ticket that was sold on the NFG tour the customer got something that they could go to the Eisley.com site and download some of the songs for free. Say a special code they could enter. This provides the same benefit as the promo cds. The people get a taste and will be more willing to buy the album. I think this would be a really cool idea. I've gone to several concerts where I wanted to here some of the opening/other bands songs. It would have been nice to be able to download some of the other bands songs for free.

Well, they do have something like that... sorta...
Free streaming videos from Eisley.com, streaming songs on Myspace.com/eisley, and a bunch of free stuff that were pre-Room Noises that were released for free.

Or maybe you mean something along the lines of the McDonalds or Pepsi get a free song with every purchase... sorta thing...

Buy a ticket, and enter in your promo code in lets say, the iTunes music store or some other MP3 store, and get a song for free...

Not too shabby an idea...
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jdstories
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Nice sentiment. However, I'd bet that when Prince did that he was touring as the headliner. You'd probably only be able to do that as the headliner. But usually when you go to a show you go to see the headliner, so you'd already like their music. I realize that is not always the case since many boardies are going to the NFG concert to see Eisley, but it is usually the case. Perhaps it would get you a few fans in a case like the NFG tour where you have bands with completely different styles touring together.

JD

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Admiral79
Lost at Forum


brian_nguyen wrote:
Well, they do have something like that... sorta...
Free streaming videos from Eisley.com, streaming songs on Myspace.com/eisley, and a bunch of free stuff that were pre-Room Noises that were released for free.


Yeah, but with those songs you couldn't burn them on to a cd (unless you're a PC whiz). Back on their old website you could; that's actually one of the things that turned me into a big fan. I burned a cd and was able to drive around listening to songs like "Tree Tops", "Mr. Pine", "Head Against the Sky", "Blackened Crown", etc. If I only was able to listen to those songs on the website, I might not have become as big as a fan as I am now.
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Admiral79
Lost at Forum


jdstories wrote:
Perhaps it would get you a few fans in a case like the NFG tour where you have bands with completely different styles touring together.


Actually, I'd argue that'd you get less fans when they styles clash like on the current tour. I know if I went to an Eisley show and was given a free cd of a band like NFG, I might listen to it once, but never again because I hate that type of music. Now if it was on the Coldplay tour, those bands have similar genre music. Their fans, like in my case, are much more likely to become infatuated with the sound of Eisley.
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jaytee
Sea Post King


Lantz wrote:
holland, 2005 wrote:
forumlurker wrote:
heres a suggestion: sell a version of eisley concert tickets that would allow the buyer to have a copy of room noises along with the ticket.

This is what prince did on his recent tour, and it ensured that sales of his latest cd remained high. (i'm sure it went platinum)

you can add an incentive for people to buy the ticket that comes with the cd by charging a little less for the cd than they would have to pay for if they went to say, wal mart. (maybe 8 or 10 + cost of ticket)

Another reason to do this is that, lets say someone goes to see reggie / Nfg / eisley. They impulse buy a ticket that comes with room noises. Even if they don't like eisley that day, since they bought the cd anyway, they'll listen to it, and it grows on them. wah-lah, you have a repeat concert goer.


Do you mean voilà for 'wah-lah'?


Hes just using the Americanized term.


no, he means viola, like the stringed instrument.

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jdstories
Vintage Newbie


Admiral79 wrote:
jdstories wrote:
Perhaps it would get you a few fans in a case like the NFG tour where you have bands with completely different styles touring together.


Actually, I'd argue that'd you get less fans when they styles clash like on the current tour. I know if I went to an Eisley show and was given a free cd of a band like NFG, I might listen to it once, but never again because I hate that type of music. Now if it was on the Coldplay tour, those bands have similar genre music. Their fans, like in my case, are much more likely to become infatuated with the sound of Eisley.


On the surface, yes, but it woud be the only way you might get a bigger fanbase. Otherwise, the people going are certain to already like the style of music. You're sort of proving my point for me.
People going to a coldplay show will like Eisley, everyone knows that, so you don't have to give out Eisley CDs with the tickets because those people will buy them. But, you can't tell if people going to an NFG concert will like Eisley. Of course giving them a CD might prompt them to listen to it a couple of times, and people are always more open alone than with friends (peer pressure). Then they might begin to like Eisley. Then you will have expanded your fanbase outside of the sort of people you'd expect.

JD

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holland, 2005
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jaytee wrote:
Lantz wrote:
holland, 2005 wrote:
forumlurker wrote:
heres a suggestion: sell a version of eisley concert tickets that would allow the buyer to have a copy of room noises along with the ticket.

This is what prince did on his recent tour, and it ensured that sales of his latest cd remained high. (i'm sure it went platinum)

you can add an incentive for people to buy the ticket that comes with the cd by charging a little less for the cd than they would have to pay for if they went to say, wal mart. (maybe 8 or 10 + cost of ticket)

Another reason to do this is that, lets say someone goes to see reggie / Nfg / eisley. They impulse buy a ticket that comes with room noises. Even if they don't like eisley that day, since they bought the cd anyway, they'll listen to it, and it grows on them. wah-lah, you have a repeat concert goer.


Do you mean voilà for 'wah-lah'?


Hes just using the Americanized term.


no, he means viola, like the stringed instrument.


Haha I like viola's. See I posted that before he changed wah-lah to violà.

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"GANGSTA."
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